---
title: "Online Degree Searches Cost Up to $128.25 per Click on Google Ads - Suff Digital"
url: https://www.suffdigital.com/resources/data-studies/higher-education-google-ads-cpc
description: "We turn websites into predictable revenue engines. Web design and SEO that drives revenue, not clicks. Nashville-based, senior US team."
lang: en
---

Online Degree Searches Cost Up to $128.25 per Click on Google Ads (https://www.suffdigital.com/resources/data-studies/higher-education-google-ads-cpc)

A click on the Google Ads keyword "online criminal justice degree" costs $128.25, the most of any higher education search. Higher education clicks average $18.40, 1.7 times the $10.82 average across 23 industries, and online degree searches fill the top of the price list.

CPC by keyword

online criminal justice degree

$128.25

online colleges

$110.84

online business administration degree

$110.65

online psychology degree

$109.6

online business degree

$100.88

online college programs

$99.68

online college courses

$96.68

online cyber security degree

$91.09

online education master's programs

$91.04

online psychology master's programs

$85.6

online computer science degree

$85.19

online early childhood education degree

$82.45

Source: Suff Digital analysis of 574 higher education keywords · Google Ads Keyword Planner, September 2026

Share by CPC range

Under $1

8.9%

$1 to $2

5.1%

$2 to $5

16%

$5 to $10

16%

$10 to $20

25%

$20 to $50

18%

$50 to $100

9.8%

$100 or more

0.9%

Source: Online Degree Searches Cost Up to $128.25 per Click on Google Ads - Suff Digital (https://www.suffdigital.com/resources/data-studies/higher-education-google-ads-cpc)

## Structured data

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      "alternateName": "Suff Digital Marketing",
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          "availableLanguage": [
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        }
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        "addressRegion": "TN",
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        "addressCountry": "US"
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      ],
      "knowsAbout": [
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        "Pay-Per-Click Advertising",
        "Paid Social Advertising",
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        "Digital PR",
        "Link Building",
        "Website Migration",
        "Website Maintenance and Support",
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            }
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              "@type": "Service",
              "name": "Website Maintenance & Support",
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    },
    {
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      "name": "Suff Digital",
      "inLanguage": "en-US",
      "publisher": {
        "@id": "https://www.suffdigital.com/#organization"
      }
    }
  ]
}
```