Home Security Buyer Searches Cost Up to $45.65 per Google Ads Click vs a $2.06 Median

    A Google Ads click on "home security company" costs $45.65, 22 times the $2.06 paid for the median home security keyword. Home security clicks average $4.60, 58% less than the $10.82 average across 23 industries, but the searches from people ready to buy a system cost many times more.

    CPC by keyword
    home security company
    $45.65
    security home alarm system
    $43.52
    security cameras for business
    $43.25
    home alarm systems
    $36.86
    alarm system
    $36.8
    home security companies
    $36.04
    alarm companies
    $33.01
    fire alarm monitoring
    $32.11
    vivint alarm system
    $27.51
    vivint home security system
    $26.73
    best home security system
    $25.54
    apartment security system
    $25.29

    Source: Suff Digital analysis of 485 home security keywords · Google Ads Keyword Planner, September 2026

    Share by CPC range
    Under $1
    22%
    $1 to $2
    27%
    $2 to $5
    28%
    $5 to $10
    11%
    $10 to $20
    6.8%
    $20 to $50
    4.7%

    Source: Suff Digital analysis of 485 home security keywords · Google Ads Keyword Planner, September 2026

    Source: Home Security Buyer Searches Cost Up to $45.65 per Google Ads Click vs a $2.06 Median - Suff Digital