---
title: "Home Security Buyer Searches Cost Up to $45.65 per Google Ads Click vs a $2.06 Median - Suff Digital"
url: https://www.suffdigital.com/resources/data-studies/home-security-google-ads-cpc
description: "We turn websites into predictable revenue engines. Web design and SEO that drives revenue, not clicks. Nashville-based, senior US team."
lang: en
---

Home Security Buyer Searches Cost Up to $45.65 per Google Ads Click vs a $2.06 Median (https://www.suffdigital.com/resources/data-studies/home-security-google-ads-cpc)

A Google Ads click on "home security company" costs $45.65, 22 times the $2.06 paid for the median home security keyword. Home security clicks average $4.60, 58% less than the $10.82 average across 23 industries, but the searches from people ready to buy a system cost many times more.

CPC by keyword

home security company

$45.65

security home alarm system

$43.52

security cameras for business

$43.25

home alarm systems

$36.86

alarm system

$36.8

home security companies

$36.04

alarm companies

$33.01

fire alarm monitoring

$32.11

vivint alarm system

$27.51

vivint home security system

$26.73

best home security system

$25.54

apartment security system

$25.29

Source: Suff Digital analysis of 485 home security keywords · Google Ads Keyword Planner, September 2026

Share by CPC range

Under $1

22%

$1 to $2

27%

$2 to $5

28%

$5 to $10

11%

$10 to $20

6.8%

$20 to $50

4.7%

Source: Home Security Buyer Searches Cost Up to $45.65 per Google Ads Click vs a $2.06 Median - Suff Digital (https://www.suffdigital.com/resources/data-studies/home-security-google-ads-cpc)

## Structured data

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      "inLanguage": "en-US",
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}
```