62.3% of US small business homepages show no customer reviews or testimonials, the proof from past customers that most buyers look for before they call. The gap between industries is wide: 74.3% of orthodontist homepages show reviews, against 11.4% of restaurant homepages.
Source: Suff Digital analysis of 21,718 US small business homepages in 56 industries · small business websites listed on Google, September 2026
Source: Suff Digital analysis of 21,718 US small business homepages in 56 industries · small business websites listed on Google, September 2026
Source: 62.3% of Small Business Homepages Show No Customer Reviews or Testimonials - Suff Digital