Only 17.9% of Online Mentions of Hotel and Lodging Brands Are Negative vs 40.6% for Banks

Just 17.9% of recent online mentions of hotel and lodging brands are negative, the lowest share of eight industries and less than half the 40.6% for banks. 43.6% are positive, the highest share of any industry.

Recent mentions negative by industry

Banks

40.6%

Airlines

38.1%

Telecom

35.1%

Insurance

33%

Retail

29.4%

Streaming

27.5%

Fast food

26.2%

Hotels and lodging

17.9%

Source: Suff Digital analysis of 30,000 online mentions of 30 hotel and lodging brands · news sites, blogs, stores and other web pages, September 2026

Share negative by where the mention appears

All pages

17.9%

News pages

25.4%

Other pages

15.1%

Source: Suff Digital analysis of 30,000 online mentions of 30 hotel and lodging brands · news sites, blogs, stores and other web pages, September 2026

Share of coverage by brand

Airbnb

44.6%

Hilton

10%

Vrbo

9.7%

Marriott

5.2%

Accor

Choice Hotels

3.6%

Hyatt

Holiday Inn

2.5%

Wyndham

2.2%

Sheraton

1.9%

Source: Suff Digital analysis of 30,000 online mentions of 30 hotel and lodging brands · news sites, blogs, stores and other web pages, September 2026

Recent mentions scored negative by brand

Courtyard by Marriott

5.9%

Hampton Inn

7.1%

Hyatt

7.3%

Accor

8.1%

Holiday Inn

10.4%

Source: Suff Digital analysis of 30,000 online mentions of 30 hotel and lodging brands · news sites, blogs, stores and other web pages, September 2026

Source: Only 17.9% of Online Mentions of Hotel and Lodging Brands Are Negative vs 40.6% for Banks - Suff Digital