86% of Hotel Websites Have No Hotel or Lodging Schema

    85.9% of hotel websites don't use Hotel or LodgingBusiness schema, the code that tells search engines a site belongs to a place to stay, and 38.1% miss at least one of four basic SEO elements on their homepage, against a 37.9% average across 15 industries.

    Hotels by check
    Fail at least one basic check
    38.1%
    No H1 heading
    25.5%
    No meta description
    22.3%
    Title too long
    20.5%
    No XML sitemap
    17.6%
    Page not indexable
    14%
    No title tag
    2.9%
    Not on HTTPS
    2.9%
    No schema markup
    33.3%

    Source: Suff Digital analysis of 278 hotel websites · US hotel Google Business Profiles and their websites, September 2026

    Fail basic checks by industry
    Accounting
    53.1%
    Manufacturing
    48.5%
    Restaurant
    46.2%
    Real estate
    45.4%
    Financial advisor
    44.8%
    Law firm
    39.8%
    SaaS
    38.2%
    Hotel
    38.1%
    Medical practice
    36.3%
    Auto dealer
    32%
    Insurance
    31.5%
    Plumbing
    30.5%
    Dental
    30.2%
    Roofing
    28.1%
    HVAC
    26%

    Source: Suff Digital analysis of 278 hotel websites · US hotel Google Business Profiles and their websites, September 2026

    Source: 86% of Hotel Websites Have No Hotel or Lodging Schema - Suff Digital