37% of Small Business Websites on HTTPS Still Link to Insecure HTTP Addresses

    37.1% of small business websites that run on secure HTTPS still link to at least one old, insecure http:// address, and 23.5% of their pages carry such a link. Church websites have the highest rate at 63%.

    Websites linking to http:// addresses by industry
    Church
    63%
    Optometrist
    58%
    Funeral home
    55%
    Nonprofit
    55%
    Veterinarian
    55%
    Financial advisor
    53%
    Massage therapist
    52%
    Wedding venue
    52%
    Hotel
    51%
    Yoga studio
    49%

    Source: Suff Digital analysis of 5,040 small business websites on HTTPS · websites of US businesses listed on Google, September 2026

    Websites linking to http:// addresses by industry
    Nail salon
    15.5%
    Spa
    16.7%
    Barber shop
    22.4%
    Jewelry store
    22.9%
    HVAC
    24.1%
    SaaS
    25.3%

    Source: Suff Digital analysis of 5,040 small business websites on HTTPS · websites of US businesses listed on Google, September 2026

    Source: 37% of Small Business Websites on HTTPS Still Link to Insecure HTTP Addresses - Suff Digital