In 14 of 15 Industries, Most Small Business Homepages Have Images Screen Readers Can't Describe

    In 14 of 15 industries, more than half of small business homepages have at least one image with no alt text, the description a screen reader reads aloud. Manufacturers miss it most often at 65.4%, auto dealers least often at 42.9%, and 89% of real estate homepages with more than 15 images leave at least one photo undescribed.

    Homepages with an image missing alt text by industry
    Manufacturing
    65.4%
    Financial advisors
    64.2%
    Insurance agencies
    61.3%
    Accounting firms
    60.9%
    Roofing
    60.5%
    SaaS
    60%
    Law firms
    58.3%
    Dental practices
    57.9%
    Medical practices
    57.6%
    Real estate
    56.9%
    Hotels
    55%
    HVAC
    54%
    Plumbing
    53.8%
    Restaurants
    53.4%
    Auto dealers
    42.9%

    Source: Suff Digital analysis of small business homepages in 15 industries · websites listed on US Google Business Profiles, September 2026

    1 to 5 images: missing alt text by industry
    Real estate
    38%
    Accounting firms
    55.3%
    Restaurants
    44.3%
    SaaS
    48.7%
    Roofing
    47.9%
    Manufacturing
    56.4%
    Financial advisors
    48.6%
    Law firms
    52.4%
    Plumbing
    42.5%
    Insurance agencies
    39%
    Medical practices
    48.7%
    Hotels
    42.6%
    HVAC
    47.4%
    Dental practices
    46.5%
    Auto dealers
    52.3%

    Source: Suff Digital analysis of small business homepages in 15 industries · websites listed on US Google Business Profiles, September 2026

    Share of websites on WordPress by industry
    Auto dealers
    12.5%
    SaaS
    36%
    Accounting firms
    38.8%
    Medical practices
    31.9%
    Financial advisors
    30.6%
    Manufacturing
    39.7%
    Real estate
    26.7%
    Roofing
    46.5%
    Hotels
    34.5%
    Law firms
    50.7%
    Restaurants
    25.6%
    HVAC
    46.1%
    Plumbing
    43.3%
    Insurance agencies
    29.6%
    Dental practices
    49.8%

    Source: Suff Digital analysis of small business homepages in 15 industries · websites listed on US Google Business Profiles, September 2026

    Source: In 14 of 15 Industries, Most Small Business Homepages Have Images Screen Readers Can't Describe - Suff Digital