72% of Insurance Agency Websites Have No Insurance Agency Schema

    72.1% of insurance agency websites don't use InsuranceAgency schema, the code that tells Google a site belongs to an insurance agency, while 31.5% miss a basic SEO element on their homepage, the fifth lowest rate of 15 industries.

    Insurance agencies by check
    Fail at least one basic check
    31.5%
    No H1 heading
    21.2%
    No meta description
    19.6%
    Title too long
    20.5%
    No XML sitemap
    17.2%
    Page not indexable
    11.9%
    No title tag
    2.4%
    Not on HTTPS
    2.1%
    No schema markup
    32%

    Source: Suff Digital analysis of 419 insurance agency websites · US insurance agency Google Business Profiles and their websites, September 2026

    Websites failing a basic SEO check by industry
    Accounting
    53.1%
    Manufacturing
    48.5%
    Restaurant
    46.2%
    Real estate
    45.4%
    Financial advisor
    44.8%
    Law firm
    39.8%
    SaaS
    38.2%
    Hotel
    38.1%
    Medical practice
    36.3%
    Auto dealer
    32%
    Insurance
    31.5%
    Plumbing
    30.5%
    Dental
    30.2%
    Roofing
    28.1%
    HVAC
    26%

    Source: Suff Digital analysis of 419 insurance agency websites · US insurance agency Google Business Profiles and their websites, September 2026

    Source: 72% of Insurance Agency Websites Have No Insurance Agency Schema - Suff Digital