---
title: "72% of Insurance Agency Websites Have No Insurance Agency Schema - Suff Digital"
url: https://www.suffdigital.com/resources/data-studies/insurance-website-seo-audit
description: "We turn websites into predictable revenue engines. Web design and SEO that drives revenue, not clicks. Nashville-based, senior US team."
lang: en
---

72% of Insurance Agency Websites Have No Insurance Agency Schema (https://www.suffdigital.com/resources/data-studies/insurance-website-seo-audit)

72.1% of insurance agency websites don't use InsuranceAgency schema, the code that tells Google a site belongs to an insurance agency, while 31.5% miss a basic SEO element on their homepage, the fifth lowest rate of 15 industries.

Insurance agencies by check

Fail at least one basic check

31.5%

No H1 heading

21.2%

No meta description

19.6%

Title too long

20.5%

No XML sitemap

17.2%

Page not indexable

11.9%

No title tag

2.4%

Not on HTTPS

2.1%

No schema markup

32%

Source: Suff Digital analysis of 419 insurance agency websites · US insurance agency Google Business Profiles and their websites, September 2026

Websites failing a basic SEO check by industry

Accounting

53.1%

Manufacturing

48.5%

Restaurant

46.2%

Real estate

45.4%

Financial advisor

44.8%

Law firm

39.8%

SaaS

38.2%

Hotel

38.1%

Medical practice

36.3%

Auto dealer

32%

Insurance

31.5%

Plumbing

30.5%

Dental

30.2%

Roofing

28.1%

HVAC

26%

Source: 72% of Insurance Agency Websites Have No Insurance Agency Schema - Suff Digital (https://www.suffdigital.com/resources/data-studies/insurance-website-seo-audit)

## Structured data

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Organization",
      "@id": "https://www.suffdigital.com/#organization",
      "name": "Suff Digital",
      "alternateName": "Suff Digital Marketing",
      "url": "https://www.suffdigital.com/",
      "logo": {
        "@type": "ImageObject",
        "@id": "https://www.suffdigital.com/#logo",
        "url": "https://www.suffdigital.com/logo.png",
        "contentUrl": "https://www.suffdigital.com/logo.png",
        "caption": "Suff Digital"
      },
      "image": {
        "@id": "https://www.suffdigital.com/#logo"
      },
      "description": "Suff Digital is a full-stack digital marketing agency that turns websites into predictable revenue engines, SEO, paid media, content, CRO, and web design built around revenue, not vanity metrics.",
      "slogan": "Digital marketing built for what's next.",
      "email": "hello@suffdigital.com",
      "telephone": "+1-629-236-0099",
      "foundingDate": "2022",
      "founder": {
        "@type": "Person",
        "name": "Matt Suffoletto",
        "jobTitle": "Founder & CEO"
      },
      "contactPoint": [
        {
          "@type": "ContactPoint",
          "telephone": "+1-629-236-0099",
          "email": "hello@suffdigital.com",
          "contactType": "sales",
          "areaServed": "US",
          "availableLanguage": [
            "en"
          ]
        }
      ],
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "Nashville",
        "addressRegion": "TN",
        "postalCode": "37219",
        "addressCountry": "US"
      },
      "areaServed": {
        "@type": "Country",
        "name": "United States"
      },
      "sameAs": [
        "https://www.linkedin.com/company/suff-digital/",
        "https://www.instagram.com/suffdigital/",
        "https://www.youtube.com/@suffdigitalmarketing",
        "https://www.tiktok.com/@suffdigital"
      ],
      "knowsAbout": [
        "Search Engine Optimization",
        "Pay-Per-Click Advertising",
        "Paid Social Advertising",
        "Conversion Rate Optimization",
        "Web Design",
        "Digital PR",
        "Link Building",
        "Website Migration",
        "Website Maintenance and Support",
        "Technical SEO",
        "Local SEO",
        "AI Search Optimization"
      ],
      "hasOfferCatalog": {
        "@type": "OfferCatalog",
        "name": "Suff Digital Services",
        "itemListElement": [
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "Search Engine Optimization (SEO)",
              "url": "https://www.suffdigital.com/"
            }
          },
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "Pay-Per-Click (PPC) Advertising",
              "url": "https://www.suffdigital.com/services/ppc"
            }
          },
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "Paid Social Advertising",
              "url": "https://www.suffdigital.com/services/paid-social"
            }
          },
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "Conversion Rate Optimization (CRO)",
              "url": "https://www.suffdigital.com/services/cro"
            }
          },
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "Web Design",
              "url": "https://www.suffdigital.com/services/web-design"
            }
          },
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "Digital PR & Link Building",
              "url": "https://www.suffdigital.com/services/digital-pr"
            }
          },
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "Website Migration",
              "url": "https://www.suffdigital.com/services/website-migration"
            }
          },
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "Website Maintenance & Support",
              "url": "https://www.suffdigital.com/services/website-maintenance"
            }
          }
        ]
      }
    },
    {
      "@type": "WebSite",
      "@id": "https://www.suffdigital.com/#website",
      "url": "https://www.suffdigital.com/",
      "name": "Suff Digital",
      "inLanguage": "en-US",
      "publisher": {
        "@id": "https://www.suffdigital.com/#organization"
      }
    }
  ]
}
```