68% of Business Keywords on Google Score as Easy to Rank For

    68% of US business keywords on Google score under 30 out of 100 for keyword difficulty, the range SEO tools label easy, and the median keyword scores 18. Mortgage keywords are the hardest, with a median of 37, more than seven times pest control's 5.

    Share of keywords by difficulty band
    0 to 14, very easy
    44.1%
    15 to 29, easy
    23.9%
    30 to 49, possible
    19%
    50 to 69, difficult
    8.3%
    70 to 84, hard
    2.8%
    85 to 100, very hard
    2%

    Source: Suff Digital analysis of 9,994 US business keywords across 24 industries · keyword difficulty scores and Google search volume, September 2026

    Median keyword difficulty by industry
    Pest control
    5
    Roofing
    6
    Plumbing
    8
    Weddings
    9
    Real estate
    10
    Insurance
    27
    SaaS
    31
    Accounting
    32
    Mortgage
    37

    Source: Suff Digital analysis of 9,994 US business keywords across 24 industries · keyword difficulty scores and Google search volume, September 2026

    Median keyword difficulty by search intent
    Transactional
    7
    Navigational
    18
    Commercial
    21
    Informational
    22

    Source: Suff Digital analysis of 9,994 US business keywords across 24 industries · keyword difficulty scores and Google search volume, September 2026

    Source: 68% of Business Keywords on Google Score as Easy to Rank For - Suff Digital