---
title: "68% of Business Keywords on Google Score as Easy to Rank For - Suff Digital"
url: https://www.suffdigital.com/resources/data-studies/keyword-difficulty-distribution
description: "We turn websites into predictable revenue engines. Web design and SEO that drives revenue, not clicks. Nashville-based, senior US team."
lang: en
---

68% of Business Keywords on Google Score as Easy to Rank For (https://www.suffdigital.com/resources/data-studies/keyword-difficulty-distribution)

68% of US business keywords on Google score under 30 out of 100 for keyword difficulty, the range SEO tools label easy, and the median keyword scores 18. Mortgage keywords are the hardest, with a median of 37, more than seven times pest control's 5.

Share of keywords by difficulty band

0 to 14, very easy

44.1%

15 to 29, easy

23.9%

30 to 49, possible

19%

50 to 69, difficult

8.3%

70 to 84, hard

2.8%

85 to 100, very hard

2%

Source: Suff Digital analysis of 9,994 US business keywords across 24 industries · keyword difficulty scores and Google search volume, September 2026

Median keyword difficulty by industry

Pest control

5

Roofing

6

Plumbing

8

Weddings

9

Real estate

10

Insurance

27

SaaS

31

Accounting

32

Mortgage

37

Median keyword difficulty by search intent

Transactional

7

Navigational

18

Commercial

21

Informational

22

Source: 68% of Business Keywords on Google Score as Easy to Rank For - Suff Digital (https://www.suffdigital.com/resources/data-studies/keyword-difficulty-distribution)

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