21.7% of Shopify Stores Run Klaviyo Email Marketing vs 4.9% of All Online Stores

    21.7% of Shopify stores load Klaviyo, the email and text message marketing platform, on their homepage, more than four times the 4.9% rate across all online stores. Dedicated pop-up tools are rarer still: 97.7% of online stores run none on their homepage.

    Run Klaviyo by group
    Online stores (all platforms)
    4.9%
    Shopify stores
    21.7%
    Stores among the million most visited websites
    13.7%
    WordPress websites
    0.4%

    Source: Suff Digital analysis of 3,911,812 online stores · the public HTTP Archive crawl of 15.5 million websites, September 2026

    Run Klaviyo by popularity rank (all websites)
    Top 1,000
    0%
    1,000 to 10,000
    0.2%
    10,000 to 100,000
    1.4%
    100,000 to 1 million
    3.6%
    1 million to 10 million
    1.7%
    Outside the top 10 million
    0.6%

    Source: Suff Digital analysis of 3,911,812 online stores · the public HTTP Archive crawl of 15.5 million websites, September 2026

    Run Klaviyo by country domain
    Australia (.au)
    5.6%
    United States (.us)
    3.4%
    United Kingdom
    2.6%
    Canada
    2.1%
    Spain (.es)
    1.2%
    Germany (.de)
    1.1%
    France (.fr)
    1.1%

    Source: Suff Digital analysis of 3,911,812 online stores · the public HTTP Archive crawl of 15.5 million websites, September 2026

    Source: 21.7% of Shopify Stores Run Klaviyo Email Marketing vs 4.9% of All Online Stores - Suff Digital