---
title: "21.7% of Shopify Stores Run Klaviyo Email Marketing vs 4.9% of All Online Stores - Suff Digital"
url: https://www.suffdigital.com/resources/data-studies/klaviyo-online-store-adoption
description: "We turn websites into predictable revenue engines. Web design and SEO that drives revenue, not clicks. Nashville-based, senior US team."
lang: en
---

21.7% of Shopify Stores Run Klaviyo Email Marketing vs 4.9% of All Online Stores (https://www.suffdigital.com/resources/data-studies/klaviyo-online-store-adoption)

21.7% of Shopify stores load Klaviyo, the email and text message marketing platform, on their homepage, more than four times the 4.9% rate across all online stores. Dedicated pop-up tools are rarer still: 97.7% of online stores run none on their homepage.

Run Klaviyo by group

Online stores (all platforms)

4.9%

Shopify stores

21.7%

Stores among the million most visited websites

13.7%

WordPress websites

0.4%

Source: Suff Digital analysis of 3,911,812 online stores · the public HTTP Archive crawl of 15.5 million websites, September 2026

Run Klaviyo by popularity rank (all websites)

Top 1,000

0%

1,000 to 10,000

0.2%

10,000 to 100,000

1.4%

100,000 to 1 million

3.6%

1 million to 10 million

1.7%

Outside the top 10 million

0.6%

Run Klaviyo by country domain

Australia (.au)

5.6%

United States (.us)

3.4%

United Kingdom

2.6%

Canada

2.1%

Spain (.es)

1.2%

Germany (.de)

1.1%

France (.fr)

1.1%

Source: 21.7% of Shopify Stores Run Klaviyo Email Marketing vs 4.9% of All Online Stores - Suff Digital (https://www.suffdigital.com/resources/data-studies/klaviyo-online-store-adoption)

## Structured data

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```