82% of Law Firm Websites Have No Attorney or Legal Service Schema

    82.2% of law firm websites don't use Attorney or LegalService schema, the code that tells Google a site belongs to a law firm, and 39.8% miss at least one of four basic SEO elements on their homepage, above the 37.9% average across 15 industries.

    Law firms by check
    Fail at least one basic check
    39.8%
    No H1 heading
    25.4%
    No meta description
    24.7%
    Title too long
    23.8%
    No XML sitemap
    18.1%
    Page not indexable
    12.9%
    No title tag
    2.3%
    Not on HTTPS
    2.2%
    No schema markup
    26.6%

    Source: Suff Digital analysis of 744 law firm websites · US law firm Google Business Profiles and their websites, September 2026

    Websites failing a basic SEO check by industry
    Accounting
    53.1%
    Manufacturing
    48.5%
    Restaurant
    46.2%
    Real estate
    45.4%
    Financial advisor
    44.8%
    Law firm
    39.8%
    SaaS
    38.2%
    Hotel
    38.1%
    Medical practice
    36.3%
    Auto dealer
    32%
    Insurance
    31.5%
    Plumbing
    30.5%
    Dental
    30.2%
    Roofing
    28.1%
    HVAC
    26%

    Source: Suff Digital analysis of 744 law firm websites · US law firm Google Business Profiles and their websites, September 2026

    Source: 82% of Law Firm Websites Have No Attorney or Legal Service Schema - Suff Digital