76.2% of Law Firms Never Reply to Their Google Reviews vs a 52.8% Average

    76.2% of US law firms never replied to any of their 20 newest Google reviews, the highest rate of 18 local business categories, against a 52.8% average. Law firms reply to 16.2% of negative reviews, and 77.4% have fewer than 20 Google reviews.

    Law firms by reply measure
    Never replied to recent reviews
    76.2%
    Reviews with an owner reply
    23.6%
    Negative reviews with a reply
    16.2%
    Five-star reviews with a reply
    25.5%
    Reviews from the last 30 days with a reply
    37.8%

    Source: Suff Digital analysis of 694 law firm Google Business Profiles and 5,095 Google reviews · Google Business Profiles and Google reviews, September 2026

    Law firms by review measure
    Fewer than 20 reviews
    77.4%
    Zero reviews
    28.1%
    100 or more reviews
    5.8%
    Rated below 4 stars
    20.4%
    Perfect 5.0 rating
    39.9%

    Source: Suff Digital analysis of 694 law firm Google Business Profiles and 5,095 Google reviews · Google Business Profiles and Google reviews, September 2026

    Law firms by profile field
    No website
    37%
    No opening hours
    48.6%
    No description
    63.8%
    Unclaimed
    47.1%
    Only one business category
    58.8%
    Lists wheelchair access
    88.9%

    Source: Suff Digital analysis of 694 law firm Google Business Profiles and 5,095 Google reviews · Google Business Profiles and Google reviews, September 2026

    Source: 76.2% of Law Firms Never Reply to Their Google Reviews vs a 52.8% Average - Suff Digital