12.9% of B2B Websites Run the LinkedIn Insight Tag vs 1.3% of All Websites

    12.9% of B2B websites load the LinkedIn Insight Tag, LinkedIn's ad tracking code, about ten times the 1.3% rate across all websites. That still leaves 87% of B2B websites, companies with serious marketing software, without it.

    With LinkedIn Insight Tag by website type or country
    B2B websites
    12.89%
    WordPress websites
    1.59%
    Online stores
    0.96%
    Shopify stores
    0.55%
    Australian domains
    3.1%
    Canadian domains
    2.21%
    UK domains
    1.57%
    .us domains
    1.51%
    EU country domains
    0.94%
    German domains
    0.43%

    Source: Suff Digital analysis of 494,111 B2B websites and 15,470,478 website homepages · the public HTTP Archive crawl of 15.5 million websites, September 2026

    With LinkedIn Insight Tag by popularity
    Top 1,000
    0.27%
    1,000 to 10,000
    1.94%
    10,000 to 100,000
    2.29%
    100,000 to 1 million
    2.2%
    1 million to 10 million
    1.48%
    Outside the top 10 million
    0.95%

    Source: Suff Digital analysis of 494,111 B2B websites and 15,470,478 website homepages · the public HTTP Archive crawl of 15.5 million websites, September 2026

    Share of websites by social ad tag
    Meta Pixel
    15.5%
    TikTok Pixel
    1.65%
    X (Twitter) ads pixel
    1.64%
    LinkedIn Insight Tag
    1.3%
    Pinterest tag
    0.49%
    Reddit Pixel
    0.25%
    Snap Pixel
    0.04%

    Source: Suff Digital analysis of 494,111 B2B websites and 15,470,478 website homepages · the public HTTP Archive crawl of 15.5 million websites, September 2026

    Source: 12.9% of B2B Websites Run the LinkedIn Insight Tag vs 1.3% of All Websites - Suff Digital