43.2% of B2B Websites Run Live Chat vs 16.1% of All Websites

    43.2% of B2B websites run a live chat widget on their homepage, nearly three times the 16.1% of all websites. Online stores follow at 21.7%, and the 1,000 most visited websites use live chat less than the rest of the web.

    Share with live chat by site type
    B2B websites (marketing automation)
    43.2%
    Online stores
    21.7%
    Shopify stores
    18.5%
    WordPress websites
    16.1%

    Source: Suff Digital analysis of 15,470,478 website homepages · the public HTTP Archive crawl and Google's Chrome UX Report, September 2026

    Share with live chat by group
    Top 1,000
    11.8%
    Top 1,000 to 10,000
    10.8%
    Top 10,000 to 100,000
    14.2%
    Top 100,000 to 1M
    17.1%
    Top 1M to 10M
    16.5%
    Beyond top 10M
    15.6%
    .us
    7.4%
    UK domains
    10.1%
    Canada domains
    5.6%
    Australia domains
    8.6%
    .de
    6.5%
    .fr
    4.9%
    .es
    20%

    Source: Suff Digital analysis of 15,470,478 website homepages · the public HTTP Archive crawl and Google's Chrome UX Report, September 2026

    Source: 43.2% of B2B Websites Run Live Chat vs 16.1% of All Websites - Suff Digital