---
title: "43.2% of B2B Websites Run Live Chat vs 16.1% of All Websites - Suff Digital"
url: https://www.suffdigital.com/resources/data-studies/live-chat-widget-adoption
description: "We turn websites into predictable revenue engines. Web design and SEO that drives revenue, not clicks. Nashville-based, senior US team."
lang: en
---

43.2% of B2B Websites Run Live Chat vs 16.1% of All Websites (https://www.suffdigital.com/resources/data-studies/live-chat-widget-adoption)

43.2% of B2B websites run a live chat widget on their homepage, nearly three times the 16.1% of all websites. Online stores follow at 21.7%, and the 1,000 most visited websites use live chat less than the rest of the web.

Share with live chat by site type

B2B websites (marketing automation)

43.2%

Online stores

21.7%

Shopify stores

18.5%

WordPress websites

16.1%

Source: Suff Digital analysis of 15,470,478 website homepages · the public HTTP Archive crawl and Google's Chrome UX Report, September 2026

Share with live chat by group

Top 1,000

11.8%

Top 1,000 to 10,000

10.8%

Top 10,000 to 100,000

14.2%

Top 100,000 to 1M

17.1%

Top 1M to 10M

16.5%

Beyond top 10M

15.6%

.us

7.4%

UK domains

10.1%

Canada domains

5.6%

Australia domains

8.6%

.de

6.5%

.fr

4.9%

.es

20%

Source: 43.2% of B2B Websites Run Live Chat vs 16.1% of All Websites - Suff Digital (https://www.suffdigital.com/resources/data-studies/live-chat-widget-adoption)

## Structured data

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```