74% of Local Business Websites Are Missing Local Business Schema

    74% of local business websites have no local business schema, the code that tells Google in a fixed format what a business is, where it is and when it is open. Only 9% give search engines their opening hours this way.

    Share of local business websites by schema type
    Website
    49.8%
    Web page
    26%
    Breadcrumb trail
    25.5%
    Postal address
    25.4%
    Organization
    18.4%
    Local business (general label)
    15.1%
    Map coordinates
    12.1%
    Opening hours
    9%
    FAQ page
    2.9%
    Star rating summary
    2.3%

    Source: Suff Digital analysis of 17,807 local business websites in 54 business categories · websites linked from Google Business Profiles, September 2026

    No local business schema by category
    SaaS
    93.6%
    Manufacturing
    90.2%
    Fashion store
    90.2%
    Funeral home
    88.4%
    Church
    88.3%
    Barber shop
    83.8%
    Plumber
    70.1%
    HVAC
    67.9%
    Dentist
    65.1%
    Hair salon
    63.5%
    Yoga studio
    59.8%
    Auto dealer
    49.4%

    Source: Suff Digital analysis of 17,807 local business websites in 54 business categories · websites linked from Google Business Profiles, September 2026

    Source: 74% of Local Business Websites Are Missing Local Business Schema - Suff Digital