Local News Articles Carry 2.2 Times as Many Business Links as National News Articles

    A local news article links to 0.76 business websites on average, against 0.35 for an article from a national outlet, 2.2 times as many. National outlets link out more overall, but they spend those links on other media.

    Local news
    Articles linking to a business
    28.7%
    Articles linking to any outside website
    40.4%

    Source: Suff Digital analysis of 1,426 local and national news articles · Google News results, September 2026

    Local news articles by type of website linked
    News outlet
    19.5%
    Company or commercial site
    28.7%
    Nonprofit or .org site
    8.6%
    Government site
    7.6%
    University
    1%

    Source: Suff Digital analysis of 1,426 local and national news articles · Google News results, September 2026

    Local news articles by business site linked from local news
    powerball.com
    6
    slchamber.com
    6
    megamillions.com
    5
    gofundme.com
    4

    Source: Suff Digital analysis of 1,426 local and national news articles · Google News results, September 2026

    Source: Local News Articles Carry 2.2 Times as Many Business Links as National News Articles - Suff Digital