33.7% of Australian Websites Run the Meta Pixel vs 5.3% of German Websites

33.7% of Australian websites run the Meta Pixel, the tracking code behind Facebook and Instagram ads, six times the 5.3% of German websites. Worldwide the pixel is on 15.5% of websites and 61.1% of Shopify stores, and no other social ad tag reaches even 2% of the web.

Websites with the Meta Pixel by country domain

Australia

33.7%

Canada

20.8%

.com

17.1%

15.7%

All websites

15.5%

US (.us)

15.4%

EU country domains

12.5%

Spain

11.1%

France

7.5%

Germany

5.3%

Source: Suff Digital analysis of 15,470,478 website homepages, with country breakdowns for Australia, Canada, the UK, Spain, France and Germany · the public HTTP Archive crawl of 15.5 million websites, September 2026

Online stores with the Meta Pixel by country

Australia

43.5%

Canada

30%

26%

Spain

19.8%

Germany

15.9%

France

15.5%

With Meta Pixel by website type

Shopify stores

61.1%

Online stores

30.7%

B2B websites

25.4%

WordPress websites

13.9%

With Meta Pixel by popularity

Top 1,000

10.6%

1,000 to 10,000

18.5%

10,000 to 100,000

20.5%

100,000 to 1 million

23.6%

1 million to 10 million

18.2%

Outside the top 10 million

11.6%

Share of websites by social ad tag

Meta Pixel

15.5%

TikTok Pixel

1.65%

X (Twitter) ads pixel

1.64%

LinkedIn Insight Tag

1.3%

Pinterest tag

0.49%

Reddit Pixel

0.25%

Snap Pixel

0.04%

Websites with a consent platform by country

Spain

33.5%

Germany

27.2%

France

23.2%

20.7%

Canada

9.8%

Australia

Source: 33.7% of Australian Websites Run the Meta Pixel vs 5.3% of German Websites - Suff Digital