---
title: "Microsoft Ads Clicks Are Estimated to Cost 70% Less Than Google Ads on the Same Keywords - Suff Digital"
url: https://www.suffdigital.com/resources/data-studies/microsoft-ads-vs-google-ads-cpc
description: "We turn websites into predictable revenue engines. Web design and SEO that drives revenue, not clicks. Nashville-based, senior US team."
lang: en
---

Microsoft Ads Clicks Are Estimated to Cost 70% Less Than Google Ads on the Same Keywords (https://www.suffdigital.com/resources/data-studies/microsoft-ads-vs-google-ads-cpc)

On the same 12,242 US keywords, a Microsoft Ads click costs an estimated $3.72 on average against $12.26 on Google Ads, 70% less. Microsoft's price is lower on 86% of keywords, and the discount is deepest where Google is most expensive.

Microsoft Ads cheaper by by industry

Personal injury law

93%

Software (SaaS)

86%

Accounting

82%

IT services

80%

Dental

75%

Senior care

72%

Moving companies

72%

Plumbing

70%

HVAC

69%

Pest control

66%

Higher education

65%

Roofing

64%

Plastic surgery

64%

Solar

61%

Home remodeling

60%

Source: Suff Digital analysis of 12,242 US keywords priced on both platforms · Google Ads Keyword Planner and Microsoft Ads keyword prices, September 2026

Source: Microsoft Ads Clicks Are Estimated to Cost 70% Less Than Google Ads on the Same Keywords - Suff Digital (https://www.suffdigital.com/resources/data-studies/microsoft-ads-vs-google-ads-cpc)

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