---
title: "State Farm Has 100,000 Google Ads on File vs 6 for the Typical US Advertiser - Suff Digital"
url: https://www.suffdigital.com/resources/data-studies/most-active-google-advertisers-ad-count
description: "We turn websites into predictable revenue engines. Web design and SEO that drives revenue, not clicks. Nashville-based, senior US team."
lang: en
---

State Farm Has 100,000 Google Ads on File vs 6 for the Typical US Advertiser (https://www.suffdigital.com/resources/data-studies/most-active-google-advertisers-ad-count)

State Farm has 100,000 Google ads on file, the most any advertiser can display, while the typical US advertiser has 6. The 100 most active advertisers have a median of 950 ads each, more than 150 times the typical advertiser.

Ads on file by advertiser

State Farm Mutual Automobile Insurance Company

100,000

Zillow Inc

80,000

CARFAX, Inc.

40,000

Adventist Health System/Sunbelt Inc.

20,000

Hume Health Corp.

20,000

Intermountain Health

10,000

Dignity Health

9,000

Liberty Mutual Insurance Company

8,000

Sanford Health

7,000

Advance Auto Parts, Inc.

7,000

Western Dental Services, Inc.

6,000

Amica Mutual Insurance Company

6,000

Source: Suff Digital analysis of 5,919 US advertisers · Google Ads Transparency Center, September 23, 2026

Ads on file by group

Typical advertiser (median)

6

Top 1% threshold

800

Top 100, median

950

Top 100, mean

3,724

Source: State Farm Has 100,000 Google Ads on File vs 6 for the Typical US Advertiser - Suff Digital (https://www.suffdigital.com/resources/data-studies/most-active-google-advertisers-ad-count)

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