ChatGPT Sends Shoppers to a Store in 46% of Product Questions vs 3% for Gemini

Ask for the best product and ChatGPT links to a retailer or shows shopping cards in 45.9% of its answers, sixteen times Gemini's 2.8%. On everyday questions, Perplexity is the engine most likely to send you to a store, and on product questions Amazon is the store it links to most.

Everyday questions by AI engine

ChatGPT

3.8%

Perplexity

9.8%

Google AI Overviews

4.2%

Google AI Mode

3.6%

Gemini

0.8%

Source: Suff Digital analysis of AI answers to 4,984 questions · answers from ChatGPT, Gemini, Perplexity and Google's AI features, September 2026

Perplexity "best product" answers linking to it by retailer

Amazon

17.4%

Chewy

Best Buy

4.3%

The Home Depot

2.4%

Target

1.9%

Source: Suff Digital analysis of AI answers to 4,984 questions · answers from ChatGPT, Gemini, Perplexity and Google's AI features, September 2026

Source: ChatGPT Sends Shoppers to a Store in 46% of Product Questions vs 3% for Gemini - Suff Digital