39.5% of Small Business Websites Have Pages With Near-Identical Content

    39.5% of small business websites have at least two pages with near-identical content within their first 20 pages, pages so similar that Google may treat them as copies. Among fashion store websites the rate reaches 78.2%.

    Websites with near-identical pages by industry
    Fashion store
    78.2%
    Beauty store
    73.3%
    Jewelry store
    71%
    Auto dealer
    66.7%
    Home goods store
    61.4%
    Furniture store
    61.2%
    Mattress store
    59.6%
    Pet groomer
    26.5%
    Funeral home
    26.3%
    Nonprofit
    26.2%
    Veterinarian
    26%
    Insurance
    24.1%
    Orthodontist
    22.7%

    Source: Suff Digital analysis of 4,295 small business websites and 62,440 pages · websites listed on Google Business Profiles, September 2026

    Websites with near-identical pages by group
    All small business websites
    39.5%
    Websites with 20 or more pages
    49.4%
    Wix
    30.1%
    WordPress
    35.2%
    Platform not named
    43.3%

    Source: Suff Digital analysis of 4,295 small business websites and 62,440 pages · websites listed on Google Business Profiles, September 2026

    Source: 39.5% of Small Business Websites Have Pages With Near-Identical Content - Suff Digital