Asking Gemini for the "best plumber near me" instead of the "best plumber in Denver" changes the first business it recommends 91.5% of the time, against 68.3% when the same city question is simply asked twice. The near-me answer is built from Google Maps listings; the city answer draws on websites.

Source: Adding 'Near Me' Changes Gemini's Top Local Business 91.5% of the Time - Suff Digital