Adding "Near Me" Changes the Google Map Pack 57.1% of the Time

    Searching "plumber near me" instead of "plumber" changes the three businesses in Google's map pack 57.1% of the time. The exact same three businesses in the same order appear for both versions in 22.8% of searches, and for restaurants the map pack changes 83.5% of the time.

    Share of pairs by outcome for the pair of searches
    Same three businesses, same order
    22.8%
    Same three businesses, any order
    42.9%
    Map pack changed
    57.1%
    No business in common
    1.1%

    Source: Suff Digital analysis of 1,580 pairs of Google Maps searches for 20 local services in 79 US cities · Google Maps results, September 2026

    Map pack changed by service searched
    Restaurant
    83.5%
    Plumber
    79.7%
    Real estate agent
    78.5%
    Hair salon
    74.7%
    Landscaper
    72.2%
    Accountant
    67.1%
    HVAC company
    65.8%
    Roofer
    60.8%
    Dentist
    58.2%
    Electrician
    53.2%
    Personal injury lawyer
    50.6%
    Moving company
    45.6%
    Veterinarian
    41.8%
    Locksmith
    36.7%
    Pest control
    29.1%

    Source: Suff Digital analysis of 1,580 pairs of Google Maps searches for 20 local services in 79 US cities · Google Maps results, September 2026

    Source: Adding "Near Me" Changes the Google Map Pack 57.1% of the Time - Suff Digital