---
title: "38.5% of Brand Mentions on News Pages Are Negative vs 26.2% on Other Websites - Suff Digital"
url: https://www.suffdigital.com/resources/data-studies/negative-brand-mentions-online
description: "We turn websites into predictable revenue engines. Web design and SEO that drives revenue, not clicks. Nashville-based, senior US team."
lang: en
---

38.5% of Brand Mentions on News Pages Are Negative vs 26.2% on Other Websites (https://www.suffdigital.com/resources/data-studies/negative-brand-mentions-online)

When a news site mentions a brand, the mention is negative 38.5% of the time, against 26.2% on blogs, stores and other websites. Across the web, 30.7% of recent brand mentions are negative, almost as many as the 35.4% that are positive, and insurance brands follow the same pattern, with 39.2% of their news mentions negative.

Share of mentions by tone

Mainly positive

35.4%

Neutral

28.6%

Mainly negative

30.7%

Strongly negative

19.3%

Source: Suff Digital analysis of 296,171 online mentions of 300 US brands and 29,998 mentions of 30 insurance brands · news sites, blogs, stores and other web pages, September 2026

Negative by page type

News

38.5%

Organization sites

31.6%

Blogs

28.5%

Ecommerce

24.9%

300 US brands

Mentions that are negative

30.7%

Mentions that are positive

35.4%

Mentions that are strongly negative

19.3%

News mentions that are negative

38.5%

Other mentions that are negative

26.2%

Share of mentions on news pages

36.3%

Brands by share of mentions negative

Under 10%

26

10% to 20%

51

20% to 30%

63

30% to 40%

45

40% to 50%

30

Over 50%

37

Mentions negative by brand

Lulus

0.5%

Whirlpool Appliances

1.1%

GE Appliances

1.9%

REMAX

2.8%

Toyota

3.5%

ForSaleByOwner

3.8%

The General Insurance

3.9%

Source: 38.5% of Brand Mentions on News Pages Are Negative vs 26.2% on Other Websites - Suff Digital (https://www.suffdigital.com/resources/data-studies/negative-brand-mentions-online)

## Structured data

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      "inLanguage": "en-US",
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}
```