70% of News Articles in Google News Never Link to a Company Website

70% of news articles that rank in Google News never link to a company or commercial website, and 48.9% link to no outside website at all. The beat matters: about 45.5% of tech news stories link to a company website, against about 29% of finance stories.

Share of news articles linking to it by destination

Other news outlet

32.4%

Company or commercial website

30.2%

Nonprofit or .org website

9.9%

Government website

7.1%

University

2.3%

Source: Suff Digital analysis of 2,987 news articles from 749 outlets · Google News results for 2,000 news searches, September 2026

Share of news articles by outside websites linked

None

48.9%

19.7%

9.1%

3 to 4

10.3%

5 to 9

8.1%

10 or more

3.9%

Source: Suff Digital analysis of 2,987 news articles from 749 outlets · Google News results for 2,000 news searches, September 2026

Tech news stories by linked source

Any outside website

64%

Company website

45.5%

Other news outlet

35.4%

Nonprofit or .org website

16.3%

Government website

6.7%

University

1.1%

Source: Suff Digital analysis of 2,987 news articles from 749 outlets · Google News results for 2,000 news searches, September 2026

Tech stories by most-linked in tech news

ycombinator.com

github.com

nytimes.com

openai.com

bloomberg.com

wsj.com

Source: Suff Digital analysis of 2,987 news articles from 749 outlets · Google News results for 2,000 news searches, September 2026

Link to any outside website by article length

Under 300 words

28.9%

300 to 600 words

46.5%

600 to 1,000 words

54.9%

1,000 to 2,000 words

59.8%

Over 2,000 words

72.1%

Source: Suff Digital analysis of 2,987 news articles from 749 outlets · Google News results for 2,000 news searches, September 2026

Source: 70% of News Articles in Google News Never Link to a Company Website - Suff Digital