16.1% of Small Business Web Pages Can't Appear in Google Search

16.1% of the pages on small business websites carry a signal that keeps them out of Google's index, so they cannot show up in search at all. One small business website in 15 hides half or more of its pages this way.

Share of all pages by reason a page cannot be indexed

Blocked by robots.txt

9.8%

Noindex tag

3.8%

Canonical tag points to another page

2.5%

Any reason

16.1%

Source: Suff Digital analysis of 73,202 pages on 5,120 small business websites · websites of US businesses listed on Google, September 2026

Average share of pages Google cannot index by industry

Fashion store

17.5%

Mattress store

17.4%

Optometrist

16.5%

Restaurant

13.1%

Florist

13.1%

Auto dealer

12.6%

Yoga studio

11.6%

Car wash

4.4%

Roofer

4.4%

Electrician

3.9%

Orthodontist

3.1%

Plumber

2.9%

Funeral home

Source: Suff Digital analysis of 73,202 pages on 5,120 small business websites · websites of US businesses listed on Google, September 2026

Source: 16.1% of Small Business Web Pages Can't Appear in Google Search - Suff Digital