64.3% of websites that moved to a new website platform ranked for fewer keywords on Google's first page afterwards, and 60.5% had less Google organic traffic within months of the switch. The median website ranked for 16.1% fewer first-page keywords and had 14.4% fewer visits from Google search.
Source: Suff Digital analysis of 200 websites that switched platforms, with 25 months of Google ranking and traffic history · the public HTTP Archive crawl, Google US rankings and estimated Google US organic traffic, September 2026
Source: Suff Digital analysis of 200 websites that switched platforms, with 25 months of Google ranking and traffic history · the public HTTP Archive crawl, Google US rankings and estimated Google US organic traffic, September 2026
Source: 64% of Websites Hold Fewer Page-One Google Rankings After Switching Platforms - Suff Digital