---
title: "64% of Websites Hold Fewer Page-One Google Rankings After Switching Platforms - Suff Digital"
url: https://www.suffdigital.com/resources/data-studies/organic-traffic-after-platform-switch
description: "We turn websites into predictable revenue engines. Web design and SEO that drives revenue, not clicks. Nashville-based, senior US team."
lang: en
---

64% of Websites Hold Fewer Page-One Google Rankings After Switching Platforms (https://www.suffdigital.com/resources/data-studies/organic-traffic-after-platform-switch)

64.3% of websites that moved to a new website platform ranked for fewer keywords on Google's first page afterwards, and 60.5% had less Google organic traffic within months of the switch. The median website ranked for 16.1% fewer first-page keywords and had 14.4% fewer visits from Google search.

Share that declined by measure after the switch

First-page Google keywords

64.3%

Estimated Google organic traffic

60.5%

Source: Suff Digital analysis of 200 websites that switched platforms, with 25 months of Google ranking and traffic history · the public HTTP Archive crawl, Google US rankings and estimated Google US organic traffic, September 2026

Median organic traffic vs pre-switch level by month

Sep 2025

95%

Oct 2025

89%

Nov 2025

86%

Dec 2025

90%

Jan 2026

83%

Mar 2026

81%

Source: 64% of Websites Hold Fewer Page-One Google Rankings After Switching Platforms - Suff Digital (https://www.suffdigital.com/resources/data-studies/organic-traffic-after-platform-switch)

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