Google Shows a People Also Ask Box on 88% of Searches

    Google shows a People Also Ask box, the list of related questions that expand into short answers from websites, on 88.2% of desktop searches and 88.1% of mobile searches. For roofing searches the rate is 98%.

    People Also Ask rate by desktop search group
    All searches
    88.2%
    With AI Overview
    94.3%
    Without AI Overview
    79.8%
    Commercial intent
    92.2%
    Transactional intent
    90.9%
    Informational intent
    86.2%
    Navigational intent
    65.4%
    Under 10,000 monthly searches
    88.9%
    10,000 to 100,000 monthly searches
    87.7%
    100,000+ monthly searches
    82.9%

    Source: Suff Digital analysis of 30,000 Google results pages · Google US search results, September 2026

    People Also Ask rate (desktop) by industry
    Roofing
    98%
    Pest control
    97.8%
    SaaS
    94.8%
    Personal injury law
    94.8%
    Insurance
    94.6%
    Weddings
    93.6%
    Banking and loans
    84.8%
    IT services
    84.6%
    Dental
    81.3%
    Senior care
    78.6%
    Real estate
    72.2%

    Source: Suff Digital analysis of 30,000 Google results pages · Google US search results, September 2026

    Source: Google Shows a People Also Ask Box on 88% of Searches - Suff Digital