Only 0.7% of Online Stores on Google Page One Have a Domain Under 2 Years Old

    Just 0.7% of the online stores that rank on Google's first page for product searches have a domain registered less than two years ago. The average ranking store's domain is 19.6 years old, and more than half were registered 20 or more years ago.

    Share of ranking online stores by domain age
    Under 2 years
    0.7%
    2 to 5 years
    3.7%
    5 to 10 years
    15%
    10 to 20 years
    29%
    20 to 30 years
    39%
    30+ years
    13%

    Source: Suff Digital analysis of 2,499 online store domains ranking for 3,995 product searches · Google search results and domain registration records, September 2026

    Median age of page-one domains (years) by product category
    Pets
    18.2
    Kids
    20.2
    Kitchen
    21.4
    Beauty
    22.7
    Outdoor
    23.8
    Fitness
    24.1
    Electronics
    25.6
    Home
    26.8
    Apparel
    27.9
    Gaming
    28.2
    Office
    29.7

    Source: Suff Digital analysis of 2,499 online store domains ranking for 3,995 product searches · Google search results and domain registration records, September 2026

    Median domain age (years) by linking websites (quarter)
    Lowest quarter
    10.9
    Second quarter
    16.5
    Third quarter
    22.1
    Highest quarter
    27.9

    Source: Suff Digital analysis of 2,499 online store domains ranking for 3,995 product searches · Google search results and domain registration records, September 2026

    Source: Only 0.7% of Online Stores on Google Page One Have a Domain Under 2 Years Old - Suff Digital