81.1% of Real Estate Agents Have Fewer Than 20 Google Reviews vs 58.2% of Local Businesses

    81.1% of real estate agent Google Business Profiles have fewer than 20 reviews, the highest share of 18 local business categories, and the median agent has 2 reviews. Yet the agents Google shows first in Maps have a median of 21, a bar most agents could reach.

    Real estate agents by review measure
    Fewer than 20 reviews
    81.1%
    Zero reviews
    36.3%
    100 or more reviews
    3.1%
    Rated below 4 stars
    15%
    Perfect 5.0 rating
    52.6%

    Source: Suff Digital analysis of 513 real estate agent Google Business Profiles and 5,527 Google reviews · Google Business Profiles and Google reviews, September 2026

    Real estate agents by reply measure
    Never replied to recent reviews
    52.4%
    Reviews with an owner reply
    40.5%
    Negative reviews with a reply
    27.1%
    Five-star reviews with a reply
    42.8%
    Reviews from the last 30 days with a reply
    52.9%

    Source: Suff Digital analysis of 513 real estate agent Google Business Profiles and 5,527 Google reviews · Google Business Profiles and Google reviews, September 2026

    Real estate agents by profile field
    No website
    27.1%
    No opening hours
    40.5%
    No description
    49.5%
    Unclaimed
    32.6%
    Only one business category
    67.8%
    Lists wheelchair access
    84.4%

    Source: Suff Digital analysis of 513 real estate agent Google Business Profiles and 5,527 Google reviews · Google Business Profiles and Google reviews, September 2026

    Source: 81.1% of Real Estate Agents Have Fewer Than 20 Google Reviews vs 58.2% of Local Businesses - Suff Digital