7 in 10 Negative Google Reviews Never Get a Reply From the Business

    Local businesses reply to 30.4% of their one- and two-star Google reviews, so seven in ten complaints sit on the profile with no answer. Five-star reviews get a reply 42.4% of the time: owners thank their fans and leave their critics unanswered.

    Reply rate by star rating
    1 star
    29.9%
    2 stars
    33.1%
    3 stars
    25.8%
    4 stars
    29.6%
    5 stars
    42.4%

    Source: Suff Digital analysis of 130,269 Google reviews of 10,039 local businesses · Google reviews, September 2026

    Negative reviews replied by category
    Plumbers
    20.3%
    HVAC companies
    27.6%
    Movers
    34.9%
    Cleaning services
    42.9%
    Roofers
    34.8%
    Pest control companies
    43.6%
    Real estate agents
    27.1%
    Electricians
    23.7%
    Dentists
    25.5%
    Landscapers
    23.3%
    Lawyers
    16.2%
    Veterinarians
    39%
    Restaurants
    31.9%
    Gyms
    44.1%
    Hair salons
    31.4%

    Source: Suff Digital analysis of 130,269 Google reviews of 10,039 local businesses · Google reviews, September 2026

    Source: 7 in 10 Negative Google Reviews Never Get a Reply From the Business - Suff Digital