77.8% of Retail Store Websites Have No Breadcrumb Schema

77.8% of US retail store websites have no breadcrumb schema, the code that tells Google where a page sits in a store, such as Home › Furniture › Sofas. Two thirds of the same stores already use other schema, so most have the tools and have simply not switched breadcrumbs on.

Websites with breadcrumb schema by store type

Mattress stores

26.5%

Electronics stores

24.4%

Fashion stores

24.1%

Furniture stores

22.3%

Beauty stores

22%

Home goods stores

20.6%

Jewelry stores

19%

Source: Suff Digital analysis of 1,180 US retail store websites · store homepages and linked pages, September 2026

Share of retail store websites by schema type

Any schema

66.1%

Website (WebSite)

48%

Organization

34.9%

Site search (SearchAction)

34.6%

Breadcrumbs (BreadcrumbList)

22.2%

Postal address

18.2%

Local business

9.7%

Category page (CollectionPage)

6.1%

Product

4.2%

FAQ page

2.3%

Source: Suff Digital analysis of 1,180 US retail store websites · store homepages and linked pages, September 2026

Pages with breadcrumb schema by page type

Homepage

13.6%

Category page

20.4%