The Median Roofer Has 9 Google Reviews vs 27 Across Local Businesses

    The median US roofer has 9 Google reviews, a third of the median of 27 across 18 local business categories, and 60.7% of roofers have fewer than 20. Roofers reply to reviews more than most businesses, but 45.5% still never replied to any of their recent ones.

    Roofers by review measure
    Fewer than 20 reviews
    60.7%
    Zero reviews
    18.2%
    100 or more reviews
    13.3%
    Rated below 4 stars
    9.9%
    Perfect 5.0 rating
    46.4%

    Source: Suff Digital analysis of 738 roofer Google Business Profiles and 6,713 Google reviews · Google Business Profiles and Google reviews, September 2026

    Roofers by reply measure
    Never replied to recent reviews
    45.5%
    Reviews with an owner reply
    49.5%
    Negative reviews with a reply
    34.8%
    Five-star reviews with a reply
    51.3%
    Reviews from the last 30 days with a reply
    60.6%

    Source: Suff Digital analysis of 738 roofer Google Business Profiles and 6,713 Google reviews · Google Business Profiles and Google reviews, September 2026

    Roofers by profile field
    No website
    31.4%
    No opening hours
    14%
    No description
    33.9%
    Unclaimed
    21.4%
    Only one business category
    59.5%
    Lists wheelchair access
    54.5%

    Source: Suff Digital analysis of 738 roofer Google Business Profiles and 6,713 Google reviews · Google Business Profiles and Google reviews, September 2026

    Source: The Median Roofer Has 9 Google Reviews vs 27 Across Local Businesses - Suff Digital