SaaS Annual Plans Come 27% Off on Average vs 17% for the 'Two Months Free' Rule

    SaaS companies that state an annual-billing discount on their pricing page take 27% off on average for paying yearly, well above the roughly 17% that the common "two months free" rule of thumb implies. The median discount is 25%, across 16 pricing pages that put a number on it.

    SaaS companies by stated annual discount
    15%
    2
    16% to 20%
    5
    25% to 29%
    3
    30% to 33%
    3
    Over 33%
    3

    Source: Suff Digital analysis of 71 SaaS pricing pages, 16 with a stated annual discount · pricing pages of SaaS companies that rank in Google, September 2026

    Source: SaaS Annual Plans Come 27% Off on Average vs 17% for the 'Two Months Free' Rule - Suff Digital