36.3% of SaaS Homepages Offer Neither a Demo Nor a Free Trial

    36.3% of SaaS homepages ask visitors for neither a demo nor a free trial, the two standard ways a software company turns interest into a sales conversation or a user. And when a SaaS website does offer a free trial, 57.9% of the time it never says how long the trial lasts.

    Share of SaaS homepages by homepage offer
    Demo only
    26.4%
    Free trial only
    19.8%
    Both
    17.6%
    Neither
    36.3%

    Source: Suff Digital analysis of 91 SaaS homepages and 101 SaaS websites · homepages and pricing pages of SaaS companies that rank in Google, September 2026

    Offer a demo by pricing page
    Hides prices
    78%
    Shows prices
    44%

    Source: Suff Digital analysis of 91 SaaS homepages and 101 SaaS websites · homepages and pricing pages of SaaS companies that rank in Google, September 2026

    Share of SaaS websites by group
    Mention a free trial
    37.6%
    State the trial length
    15.8%
    Mention a trial, no length stated
    21.8%

    Source: Suff Digital analysis of 91 SaaS homepages and 101 SaaS websites · homepages and pricing pages of SaaS companies that rank in Google, September 2026

    SaaS companies by stated trial length
    7 days
    3
    14 days
    7
    15 days
    1
    30 days
    5

    Source: Suff Digital analysis of 91 SaaS homepages and 101 SaaS websites · homepages and pricing pages of SaaS companies that rank in Google, September 2026

    Source: 36.3% of SaaS Homepages Offer Neither a Demo Nor a Free Trial - Suff Digital