61% of SaaS Pricing Pages Highlight No Plan as Most Popular or Best Value

    61% of SaaS pricing pages that show prices present their plans side by side with no plan marked as most popular, recommended or best value. Of the 39% that do highlight a plan, most use the exact words "Most popular."

    Share of pricing pages by plan label
    Any highlight label
    39%
    "Most popular"
    27.1%
    "Best value" or "Best deal"
    6.8%
    "Recommended"
    3.4%

    Source: Suff Digital analysis of 59 SaaS pricing pages with public prices · pricing pages of SaaS companies that rank in Google, September 2026

    Highlight a plan by pricing page type
    Lists an Enterprise tier
    53%
    No Enterprise tier
    22%
    Offers a free or $0 plan
    47%
    No free plan
    36%

    Source: Suff Digital analysis of 59 SaaS pricing pages with public prices · pricing pages of SaaS companies that rank in Google, September 2026

    Source: 61% of SaaS Pricing Pages Highlight No Plan as Most Popular or Best Value - Suff Digital