Software Companies Pay $30.36 per Google Ads Click on Average vs $10.82 Across Industries

    A click on a software (SaaS) Google Ads keyword costs $30.36 on average, 2.8 times the $10.82 average across 23 industries and the third highest of them. Business software categories cost the most, led by "ap automation software" at $295.91 a click.

    Share by CPC range
    Under $1
    4.1%
    $1 to $2
    5.6%
    $2 to $5
    14%
    $5 to $10
    16%
    $10 to $20
    22%
    $20 to $50
    21%
    $50 to $100
    11%
    $100 or more
    6.2%

    Source: Suff Digital analysis of 195 software (SaaS) keywords · Google Ads Keyword Planner, September 2026

    CPC by keyword
    ap automation software
    $295.91
    contract management software
    $284.13
    edr software
    $236.42
    clm software
    $167.35
    property management software
    $166.21
    fleet management software
    $152.52
    law practice management software
    $151.47
    payroll processing software
    $136.55
    cloud accounting software
    $128.56
    help desk software
    $122.7
    cloud-based property management software
    $121.58
    mdm software
    $95.72

    Source: Suff Digital analysis of 195 software (SaaS) keywords · Google Ads Keyword Planner, September 2026

    State mean CPC by state
    Indiana
    $37.96
    Alabama
    $38.54
    Arizona
    $36.12
    Massachusetts
    $24.3
    Michigan
    $24.47
    New York
    $24.76

    Source: Suff Digital analysis of 195 software (SaaS) keywords · Google Ads Keyword Planner, September 2026

    Source: Software Companies Pay $30.36 per Google Ads Click on Average vs $10.82 Across Industries - Suff Digital