---
title: "Software Companies Pay $30.36 per Google Ads Click on Average vs $10.82 Across Industries - Suff Digital"
url: https://www.suffdigital.com/resources/data-studies/saas-software-google-ads-cpc
description: "We turn websites into predictable revenue engines. Web design and SEO that drives revenue, not clicks. Nashville-based, senior US team."
lang: en
---

Software Companies Pay $30.36 per Google Ads Click on Average vs $10.82 Across Industries (https://www.suffdigital.com/resources/data-studies/saas-software-google-ads-cpc)

A click on a software (SaaS) Google Ads keyword costs $30.36 on average, 2.8 times the $10.82 average across 23 industries and the third highest of them. Business software categories cost the most, led by "ap automation software" at $295.91 a click.

Share by CPC range

Under $1

4.1%

$1 to $2

5.6%

$2 to $5

14%

$5 to $10

16%

$10 to $20

22%

$20 to $50

21%

$50 to $100

11%

$100 or more

6.2%

Source: Suff Digital analysis of 195 software (SaaS) keywords · Google Ads Keyword Planner, September 2026

CPC by keyword

ap automation software

$295.91

contract management software

$284.13

edr software

$236.42

clm software

$167.35

property management software

$166.21

fleet management software

$152.52

law practice management software

$151.47

payroll processing software

$136.55

cloud accounting software

$128.56

help desk software

$122.7

cloud-based property management software

$121.58

mdm software

$95.72

State mean CPC by state

Indiana

$37.96

Alabama

$38.54

Arizona

$36.12

Massachusetts

$24.3

Michigan

$24.47

New York

$24.76

Source: Software Companies Pay $30.36 per Google Ads Click on Average vs $10.82 Across Industries - Suff Digital (https://www.suffdigital.com/resources/data-studies/saas-software-google-ads-cpc)

## Structured data

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```