95% of SaaS Websites Have No Software Schema Markup

    94.6% of SaaS websites don't use SoftwareApplication or WebApplication schema, the code that tells search engines a site sells software, and 44% have no schema markup of any kind, against a 32.9% average across 15 industries.

    SaaS by check
    Fail at least one basic check
    38.2%
    No H1 heading
    24.8%
    No meta description
    23.9%
    No XML sitemap
    27.1%
    Page not indexable
    11.5%
    Title too long
    10.9%
    No title tag
    3.1%
    Not on HTTPS
    2.5%
    No schema markup
    44%

    Source: Suff Digital analysis of 652 SaaS websites · US software company Google Business Profiles and their websites, September 2026

    Fail basic checks by industry
    Accounting
    53.1%
    Manufacturing
    48.5%
    Restaurant
    46.2%
    Real estate
    45.4%
    Financial advisor
    44.8%
    Law firm
    39.8%
    SaaS
    38.2%
    Hotel
    38.1%
    Medical practice
    36.3%
    Auto dealer
    32%
    Insurance
    31.5%
    Plumbing
    30.5%
    Dental
    30.2%
    Roofing
    28.1%
    HVAC
    26%

    Source: Suff Digital analysis of 652 SaaS websites · US software company Google Business Profiles and their websites, September 2026

    Source: 95% of SaaS Websites Have No Software Schema Markup - Suff Digital