The Top 10,000 Websites Use Schema Markup Less Than the Web Overall: 50.9% vs 55.7%

    Only 50.9% of the homepages of the 10,000 most visited websites carry schema markup, the code that tells search engines and AI systems what a page is about, against 55.7% across all websites. And the types that describe a business in detail are rare: LocalBusiness markup appears on 5.2% of homepages.

    Share of homepages by schema type
    WebSite
    38.3%
    Organization
    30%
    SearchAction
    27.5%
    WebPage
    25.6%
    ImageObject
    21.9%
    BreadcrumbList
    20%
    PostalAddress
    12.4%
    Person
    7.2%
    LocalBusiness
    5.2%
    Offer
    4.3%
    Article
    4%
    OpeningHoursSpecification
    3.6%
    FAQPage
    3.4%

    Source: Suff Digital analysis of 15,469,112 mobile homepages · HTTP Archive, September 2026

    Source: The Top 10,000 Websites Use Schema Markup Less Than the Web Overall: 50.9% vs 55.7% - Suff Digital