74% of Insurance Search Ads Mention a Price or Discount vs 49% of All Search Ads

    74.3% of insurance search ads mention a price, rate or discount, against 49.4% of all search ads. Half of the ads people see when they search now lead with money, and one in five offers something "free".

    Share of search ads by price signal
    Any price or discount
    49.4%
    Sale, deal, save, off, discount or coupon
    25.2%
    The word "free"
    21.9%
    Dollar amount
    11.7%
    Percentage
    10.8%

    Source: Suff Digital analysis of 1,388 search ads · Bing search results in the US, September 2026

    Search ads mentioning a price or discount by industry
    Insurance
    74.3%
    Real estate
    66%
    Auto dealers
    65.9%
    Banking and loans
    56.8%
    Plumbing
    54%
    Personal injury law
    50%
    Mortgage
    49.1%
    Home remodeling
    49%
    Dental
    42.9%
    Solar
    36.1%
    IT services
    33.9%
    Senior care
    33.3%
    Higher education
    27.9%
    Accounting
    25%

    Source: Suff Digital analysis of 1,388 search ads · Bing search results in the US, September 2026

    Source: 74% of Insurance Search Ads Mention a Price or Discount vs 49% of All Search Ads - Suff Digital