---
title: "74% of Insurance Search Ads Mention a Price or Discount vs 49% of All Search Ads - Suff Digital"
url: https://www.suffdigital.com/resources/data-studies/search-ads-price-discount-mentions
description: "We turn websites into predictable revenue engines. Web design and SEO that drives revenue, not clicks. Nashville-based, senior US team."
lang: en
---

74% of Insurance Search Ads Mention a Price or Discount vs 49% of All Search Ads (https://www.suffdigital.com/resources/data-studies/search-ads-price-discount-mentions)

74.3% of insurance search ads mention a price, rate or discount, against 49.4% of all search ads. Half of the ads people see when they search now lead with money, and one in five offers something "free".

Share of search ads by price signal

Any price or discount

49.4%

Sale, deal, save, off, discount or coupon

25.2%

The word "free"

21.9%

Dollar amount

11.7%

Percentage

10.8%

Source: Suff Digital analysis of 1,388 search ads · Bing search results in the US, September 2026

Search ads mentioning a price or discount by industry

Insurance

74.3%

Real estate

66%

Auto dealers

65.9%

Banking and loans

56.8%

Plumbing

54%

Personal injury law

50%

Mortgage

49.1%

Home remodeling

49%

Dental

42.9%

Solar

36.1%

IT services

33.9%

Senior care

33.3%

Higher education

27.9%

Accounting

25%

Source: 74% of Insurance Search Ads Mention a Price or Discount vs 49% of All Search Ads - Suff Digital (https://www.suffdigital.com/resources/data-studies/search-ads-price-discount-mentions)

## Structured data

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```