59% of Business Searches on Google Come From People Looking to Buy

58.8% of US business searches on Google come from people comparing options or ready to buy, and the share runs from 88.5% for moving companies to 17.3% for plastic surgery, where most searchers are still researching.

Share of business searches by search intent

Commercial (comparing options)

35.1%

Informational (looking for an answer)

30.6%

Transactional (ready to buy or book)

23.6%

Navigational (looking for a brand)

10.6%

Source: Suff Digital analysis of 10,000 US business keywords across 24 industries · search intent and Google search results, September 2026

Searches with buying intent by industry

Moving companies

88.5%

Insurance

78.8%

Real estate

77.2%

Personal injury law

74.1%

SaaS

72%

Plumbing

70.5%

Weddings

35.3%

Dental

33.6%

Higher education

32.6%

Accounting

26.2%

Plastic surgery

17.3%

Source: Suff Digital analysis of 10,000 US business keywords across 24 industries · search intent and Google search results, September 2026

Local map pack by search intent

Commercial

42.7%

Transactional

32.4%

Informational

23.2%

Navigational

17.5%

Source: Suff Digital analysis of 10,000 US business keywords across 24 industries · search intent and Google search results, September 2026

Source: 59% of Business Searches on Google Come From People Looking to Buy - Suff Digital