High-Volume Google Ads Keywords Cost 3% More per Click, Not Less

    Google Ads keywords searched 100,000 or more times a month cost $12.00 per click on average, 3% more than the $11.65 for keywords searched under 10,000 times. Search volume tells an advertiser almost nothing about what a click will cost.

    Average cost per click by monthly searches
    2,900 to 9,999
    $11.65
    10,000 to 99,999
    $9.64
    100,000 or more
    $12

    Source: Suff Digital analysis of 18,477 US keywords · Google Ads Keyword Planner, September 2026

    Keywords costing $10 or more per click by monthly searches
    2,900 to 9,999
    29%
    10,000 to 99,999
    26%
    100,000 or more
    28%

    Source: Suff Digital analysis of 18,477 US keywords · Google Ads Keyword Planner, September 2026

    Source: High-Volume Google Ads Keywords Cost 3% More per Click, Not Less - Suff Digital